Backbonz is a back brace tracking app committed to empower teens with scoliosis to be comfortable and confident in their own skin. We’re excited to create their visual identity. The art direction we designed for the brand is simple: We are turning our brace tracking app to a magazine collage scrapbook. With that we’ve expanded their identity to not only a health and wellness app, but to a brand that’s approachable and empowering for teens.